Happy National Hostess Twinkie Day! On this day in 1930 that yummy little snack cake was invented by James Alexander Dewar, a baker for the Continental Baking Company. In honor of the day, I put together some fun ideas and recipes for Twinkies!
You see one day when Dewar was looking around the bakery, he realized that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season. He created a snack cake filled with banana cream to use those machines, and named it the Twinkie after a billboard he saw in St. Louis for “Twinkle Toe Shoes”
And history was made!
Strawberry Twinkie Trifle Shortcake from Sewlicious Home Decor
What happened to the banana filling?
During World War II, bananas were rationed and the company was forced to switch to vanilla cream. The vanilla cream was extremely popular, and banana-cream Twinkies soon fell to the wayside.
In 2005, Hostess brought back the banana filling for a month-long promotion of the movie King Kong. Twinkie sales rose 20 percent during the promotion! Taking the hint, Hostess added the banana filling officially back in their snack lineup in 2007.
Want some fun? How about a bunch of moms dancing in a Twinkie Big Lots Commercial? You will laugh. Promise….
Twinkie Bunny Treat from The Craft Nest
But things were not always rosy in the Twinkie world…
On May 4, 2012, Hostess filed for Chapter 11 bankruptcy protection. One of the contributing factors was America’s attempt to eat a bit healthier. Twinkie sales for the year ended December 25, 2011, were 36 million packages which was down almost 2% from the year before. On November 16, 2012, Hostess officially filed a motion with the U.S. Bankruptcy Court seeking permission to close its business and sell its assets, including its iconic brands and facilities. Bakery operations were suspended at all plants.
America watched in horror as their favorite treat disappeared off the shelves.
Minion Cupcakes from My Litter
Suddenly, you could find Twinkies on Ebay for exorbitant pricing. Folks were paying hundreds of dollars for an elusive box of Twinkies. Which by the way, it is only a wives tale that a Twinkie would last forever. The shelf life at the time for Twinkies was really only about 25 days.
Twinkie Bumblebee Treats from Hungry Happenings
Return of Twinkies to US market
The sun came out on March 12, 2013, when the world learned that Twinkies would return to store shelves in May of that year. You see, Twinkies, along with other famed Hostess Brands, were purchased out of bankruptcy by Apollo Global Management and Metropoulos & Co. Twinkies officially returned to US shelves on July 15, 2013.
Life was good again!
Hostess Snack Cake Sushi from Not Martha
Back – but not quite the same…
The new Twinkies are smaller and now contain 135 calories and have a mass of 38.5 grams; while the original Twinkies contained 150 calories and had a mass of 42.5 grams. They also have a longer shelf life of 45 days!
Twinkie Pie from Very Culinary
Celebrate the day with your favorite snack! Happy National Hostess Twinkie Day!
For lots of fun crafts and tutorials, visit my other website, Suzys Artsy Craftsy Sitcom!